Business OS

One workspace where your whole company works with AI.

Business OS is the central AI workspace for your organisation. One place where people work with shared knowledge, smart AI assistants and secure access to company information. Not a scattering of separate AI tools, but one workspace where teams work smarter together.

The Business OS method

From one skill to an entire company.

01
Skill

One thing a computer does well.

02
Employee

A skill with a name, a role and a memory.

03
Team

Several colleagues handing work to one another.

04
Brain

Everything they collectively know about your company.

05
Company

What keeps running while you sleep.

Business OS is this method, set up inside your company.
Departments

One AI workspace for every team.

Every department works differently. That is why each team gets its own AI assistants, workflows and tools, while everyone works from the same knowledge and standards.

Marketing

Campaigns, content and analytics with AI

Sales

Lead scoring, outreach and CRM automation

HR

Recruitment, onboarding and talent AI

Finance

Forecasting, reporting and invoicing AI

Operations

Process optimisation and workflow AI

Support

AI chatbots and ticket classification

IT

Automation, security and support with AI

Product

Product development and roadmap AI

SEO

Content strategy and technical SEO with AI

Why Business OS?

Most organisations use AI in a fragmented way.

One person works with ChatGPT. Another uses Claude. Knowledge stays spread across separate chats, prompts and documents. Results are hard to repeat and collaboration falls behind.

Business OS brings everything together in one central environment. That way every person works with the right context, the right tools and the right access, while each team keeps its own expertise.

Our approach

How we build your Business OS

We work from the inside out. Each layer builds on the one before it. We only automate once the foundation is in place, and we do it on purpose.

The AI Business OS model: six layers from system to reinforce, as concentric rings
  1. 01
    System

    Who does what? Which roles, which responsibilities, which departments? If you don't have that clear, neither does the AI.

  2. 02
    Context

    We capture how you do things. SOPs, ways of working, company knowledge. So the whole team shares the same AI context, not only the founder.

  3. 03
    Data

    We connect your data sources. Sales sees the pipeline, Finance sees cash flow, Marketing sees campaign performance. The AI runs cross-department analyses that would normally take a two-hour meeting.

  4. 04
    Intelligence

    Meetings are recorded and summarised automatically to the right channel, Slack for example. Every morning the founder gets a helicopter view, the team lead gets department focus and each employee gets their own tasks.

  5. 05
    Automate

    Only now. A task audit per employee: which tasks cost the most time? We prioritise on hours x frequency x complexity and start with the top five.

  6. 06
    Reinforce

    We put the freed-up capacity towards growth. Employees who used to be 80% execution now help think about improvements.

You control all of it from Claude.

Your entire Business OS, from your CRM to your integrations, data and automations, you operate with a plain conversation in Claude. You ask, and it happens.

That is the essence of the Business OS.

Built for the way your organisation works.

Business OS adapts to your organisation, not the other way round. From shared knowledge to department-specific workflows: everything is designed to make AI secure, scalable and genuinely practical.

Shared knowledge

Every person works from the same knowledge base, documents and company context. That way knowledge does not get stuck in separate chats or with individual colleagues.

Team-specific AI

Marketing, HR, Sales and other teams each have their own AI assistants, skills and workflows, tuned to their day-to-day work.

Rich context

Every AI assistant understands your organisation. Conversations build on company knowledge, earlier interactions and relevant documents, so answers become ever more relevant.

Secure access rights

Not everyone needs to see everything. Roles and permissions automatically determine which information, tools and AI features are available.

Integrations via MCP

Connect Business OS to your existing systems, such as CRM, ERP, SharePoint, Google Workspace or other business software. That way AI works directly with up-to-date company data.

Continuously evolving

New AI models, integrations and features are added on an ongoing basis, so your organisation always benefits from the latest possibilities.

Marc sketching the building blocks of a Business OS on the glass board

More than software.

Business OS is not just a piece of software.

It is the foundation on which your organisation learns, uses and develops AI further. That is why we combine the workspace with workshops, consultancy and guidance, so that AI is not only implemented, but genuinely becomes part of the daily way of working.

Experiences

What participants say.

Entrepreneurs who built their own Business OS with Marc during the Claude Challenge.

In a world full of Claude bros, Marc is a breath of fresh air, because he knows what he is talking about. Since the age of 14 he has been finding ways to do more in less time. And over recent years he has focused on automation and bespoke software for agencies and SMEs.

Within 6 weeks he taught us during the Claude Challenge how to build your own Business OS. Before that I typed out a wall of text in the chat window every single time to give the right context. Now Claude knows at any moment where I stand with my business.

The structure of the challenge was logical, the explanatory videos were clear and the Q&As were pleasantly illuminating.

Even as a critical follower of AI developments, I discovered a few great use cases. For example, I now have a prep for my coaching calls within 1 minute, thanks to Claude's connections with Drive, Fathom and Trello. Thanks, Marc!

Frank Bruin

The challenge came at just the right moment for me. It really was time to automate more of my (repetitive) tasks.

Marc explained everything clearly in the videos, and there was plenty of depth during the live sessions, covering the possibilities of various integrations in detail among other things.

The first skills are already running on the tasks I find least interesting. It has given me more insight into how I can do this myself for even more routine tasks, so I can spend more time with my clients.

Erik Remmers
Interior and furniture designer

Ready to make your organisation AI-first?

Discover how Business OS helps your teams work smarter together with AI, without fragmentation or one-off experiments.